Colgate Recruitment Notification Trade Manager Posts | Apply Online

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Travel Required?:  Travel - 50% of time

Date:  Apr 19, 2023

On-site No Relocation Assistance Offered

Location # 152618 - Bangalore, Karnataka, India

Qualification: Degree 

Job Purpose

Customer Management of the developing Modern Trade (Local & International) Accounts. To manage the placement, sales and promotions in the Focus Self Service (FSS) outlets in the branch area.

Key Accountabilities

Sales Objective and grow the market share - Achieve Colgate’s sales objectives for the retail environment by managing customer relationship with Key FSS Accounts.
Coordination at Branch - Liaise with the central / branch logistics team so that Colgate complies with FSS A/Cs’ outstanding supply needs and other norms. Roll-out promotions to Direct and Indirect A/Cs thru warehouses & ensure achievement of outstanding Fill Rates

Understand Shopper Behaviour - Use the insights into shopper behaviour towards brands, promotional offers and consumer-centric activities to conceptualize, design and implement promotional schemes and in-store merchandising activity in consultation with the Area Mgrs, consumer & customer marketing teams.

Understand Environment- Competition - Track all promotional and in-store merchandizing initiatives of competition and use the inputs to plan & design Colgate strategy
Analysis - Analyse off-take data of FSS Accounts to understand consumer trends and preferences

Roll-out of category management activities in Key FSS Accounts

Coordination with other function - Coordinate with DT in HO for multi-location FSS chains, facilitate coordination between the Head-Offices of FSS Accounts (located within a Colgate Branch Area) and CP Offices in other Branch Areas

Coordinate with IDT team to ensure the seamless execution on promotion activities.
Support in the Development of new Categories.

Help FSS outlets serve as beach-heads for Colgate to develop niche segments (like premium toothbrushes) & new categories (like body wash & home care).


2 to 4 years of experience of working as Area Manager – CD in Indirect Trade. Able to Understand the retail environment

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